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Legacy B2B decides to bring meat directly to the customer’s table.


The County Meat is a legacy B2B player in the meat industry.

Today, it wants to sell ethically sourced & quality meat directly to the customer to enable fair-trade practices at reasonable pricing
And it can claim to do this, because of its existing backend integration across the supply chains

MEDIUM: Branding | Visual Identity | Brand Strategy
TYPE: Commercial
YEAR: 2023
TEAM: 
Creative Lead : Pallavi
Copy Lead : Shrishti Sundaresh
Design Lead : Arunagiri Ramadurai



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TYPE & COLOR TREATMENT





To capitalise on the legacy of end to end backend integration in the industry;
This proposal for a step by step transparency was built in the form of an app that tracks the farm-to-table journey viewable by a customer, once a purchase is made.


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