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2025’s forecasted Indian market revenue is USD 3.1bn, growing annually by 6.83%...
How does
Amazon Fashion
take a bite?
Designing the visual identity kit for the mainstay property ‘Sneaker Street’; a digital storefront on the Amazon Fashion site extendable to offline event design.
Free-spirited Urban Young were the key adjectives for copy, curation & design teams to converge for a streamlined experience for the Prime (Amazon Prime) customer.
MEDIUM: Art Direction | UI Design
TYPE: Commercial
CLIENT: Amazon Fashion
YEAR: 2025
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Descending ladder’esque to build affordance for scrollability without navigational icons
4 color system with dedicated simultaenous contrast charts
For typography- retained Amazon Modern (internal type system) along with a digital-friendly graffiti style for lending a sense of boundless energy in the header
Play between rectangles & circles
Barely-there gritty texture to mimic the tar of the streets
Treading the fine line between gimmick & quirk
STOP-MOTION
ANIMATION STYLE
ART DIRECTION
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