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You decide to start moving.
But don’t know where to start?



The market is full of jargon for someone new to sports shoes. How do we create a more customer backwards experience?
By employing question prompts for an interactive CX that makes the user stop and think about what really works for them  to the market.

MEDIUM: UI Design
TYPE: Commercial
YEAR: 2024

Running tracks inform the curved shapes used throughout the page

Motion for navigation aids
Motion for navigation aids

Color gradation from tint to shade for a sense of lightness
Inverted extrusion to mimic running tracks
Information/Education-driven content nodes

Entertainment backwards CX experience : Embedded playlists to make the customer move within the Amazon universe

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