Hey you, I am

 PALLAVI
CHATTORAJ
say it aloud as “puhl-uh-vee cha-toh-raaj ”

 I have been called a
DESIGNER, STRATEGIST
and a RESEARCHER...
I just call it paying attention.

From a wicked pixel to a problem,
I am an anti-disciplinary tinkerer.

CLIMAX COLLECTIVE

DESIGN STRATEGY //  PRODUCT DESIGN    
Audit platform that cross-references institutional sustainability reports against the Carbon Law


AMAZON FASHION

UI DESIGN //  PUBLISHED
Spearheading the design & style guide for ‘Breakout Brands’ property



AMAZON FASHION

UI DESIGN,  DIGITAL BRANDING  // PUBLISHED
Visual language for Amazon Fashion exclusive store-launch of sneakers with offline expansion in India



AMAZON FASHION

UI DESIGN,  DIGITAL BRANDING  // PUBLISHED
An Amazon exclusive store-launch of footwear for people looking to move


FICKLE TICKLE

VISUAL DESIGN,  COMMENTARY  //   PUBLISHEDDeck of cards with character illustrations personifying self-deprecating humor in everyday lives




CHATTERS

CRITICAL WRITING,  ZINE DESIGN   //    PUBLISHED Publication design that speaks back to the suspension & death of COVID



SURVEILLED SELF

CONCEPT DESIGN   //   PUBLISHED Visual language of X-rays to understand how digital mediums affect us



FISHING OUT OPPRESSION  

ILLUSTRATIVE   //   PUBLISHED A fish market to understand 6 kinds of systemic oppression biases


HENLO  

BRANDING, CREATIVE STRATEGY    //    PUBLISHEDBuilding a Forbes D2C Disruptor Finalist brand



COFFEE I DRANK

CONCEPT DESIGN, LETTER DESIGN    //    UNPUBLISHED

Exploring the meandering form of Madhubani Art on coffee filter papers



NATURE OF MEMORY  

VISUAL DESIGN, COLLAGE MAKING    //    UNPUBLISHED
Questioning the nature of memory in my childhood home